Feeding the future study (FEED)

About the study

Diets in the UK have seen large changes in recent years, with more of us adopting or experimenting with different eating habits, including flexitarian, vegetarian and vegan. But we know very little about what people following these different diets actually eat, or the motivations behind their choices.

Feeding the future study (FEED) is an online study that was set up to investigate contemporary plant-based diets in UK adults, and the motivations and personal characteristics associated with choosing these diets.

We are pleased to announce that initial findings are now available. People following plant-based diets showed good compliance with most dietary targets, and their risk for inadequate intakes of certain nutrients might be mitigated by improved dietary choices and/or food fortification. See the link to the paper in Nutrients under 'Publications.'

What does the study involve?

The FEED study includes a one-off online survey that should take about 20 minutes to complete. All UK residents aged 18 years or over with internet access and access to a computer, smart phone or tablet can take part in this study.

Participant information sheet
Data privacy notice

additional data collection

If you took part in the FEED study, you are eligible to participate in further data collection in order to assess the stability of markers of dietary intakes across different methods of dietary assessment, and differences in the nutritional status of adults following different diets.

Who is involved in the study?

The co-ordinating centre is based in the Cancer Epidemiology Unit, Nuffield Department of Population Health, University of Oxford and is funded by the Wellcome “Our Planet Our Health” programme “Livestock, Environment and People (LEAP)”, and by the World Health Organization.

CUREC Approval Reference: R79226/RE001