Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

Complete the FEED survey

About the study

Diets in the UK have seen large changes in recent years, with more of us adopting or experimenting with different eating habits, including flexitarian, vegetarian and vegan. But we know very little about what people following these different diets actually eat, or the motivations behind their choices.

Feeding the future study (FEED) is an online study that was set up to investigate contemporary plant-based diets in UK adults, and the motivations and personal characteristics associated with choosing these diets.

What does the study involve?

The FEED study includes a one-off online survey that should take about 20 minutes to complete. All UK residents aged 18 years or over with internet access and access to a computer, smart phone or tablet can take part in this study.

Who is involved in the study?

The co-ordinating centre is based in the Cancer Epidemiology Unit, Nuffield Department of Population Health, University of Oxford and is funded by the Wellcome “Our Planet Our Health” programme “Livestock, Environment and People (LEAP)”, and by the World Health Organization.

CUREC Approval Reference: R79226/RE001

LEAP (Livestock, Environment and Planet) logo     


Our team